Book Review - The Automatic Customer

Title: The Automatic Customer: Creating a Subscription Business in Any Industry

Author: John Warrillow (http://www.builttosell.com/)

How I Found It: Amazon recommended it based on my purchasing and browsing history.

Why I Read It: I'm always looking for ways to innovate and improve my law practice.

What I Think: I've met other attorneys who have created a subscription business, but have always been skeptical of the approach. This book converted me to the idea. I liked the book because it triggered lots of thoughts about how I might turn a portion of my law practice into a subscription business. It's going to take some time for me to work out the details, but this book is motivating me to explore new ideas.