Book Review - The Automatic Customer
Updated: May 17, 2020
Title: The Automatic Customer: Creating a Subscription Business in Any Industry
Author: John Warrillow (http://www.builttosell.com/)
How I Found It: Amazon recommended it based on my purchasing and browsing history.
Why I Read It: I'm always looking for ways to innovate and improve my law practice.
What I Think: I've met other attorneys who have created a subscription business, but have always been skeptical of the approach. This book converted me to the idea. I liked the book because it triggered lots of thoughts about how I might turn a portion of my law practice into a subscription business. It's going to take some time for me to work out the details, but this book is motivating me to explore new ideas.