Book Review: They Ask, You Answer
Updated: May 17
Book Title: They Ask, You Answer: A Revolutionary Approach to Inbound Sales, Content Marketing, and Today's Digital Consumer.
Author: Marcus Sheridan (https://www.thesaleslion.com/meet-the-sales-lion/meet-marcus-2/)
How I Found It: My wife shared Marcus' TED Talk with me. A few months later, my teenage son attended a Master Class on entrepreneurship at his high school. A student asked the speaker what book they should be reading right now, and the speaker suggested They Ask, You Answer.
Why I Read It: I'm always looking for tips on how to market my law practice.
What I Think: The book had some great suggestions on how to provide more and better content to prospective and existing clients. It also helped me figure out what I want people to know about my practice and how I can get that information to them. As a result of reading this book, I revamped my blog and website.